Prada going Eco-Lux?

What some are calling eco-superficiality, Prada is advertising a new line of eco-friendly clothing for those with a big faux-leather wallet. "The fashion house is fusing the rising consciousness of environmental issues with the complicated, superficial, plastic world. In the video you will see a model dressed as a sprite in an environment where every element of nature is transformed into wearable fashions at the touch of the fairy's hand." (TrendHunter)

Lickable Ads?

Although I have always been a fan of Welch's Grape Juice, they may have taken things too far. Scratch & sniff ads are so passé apparently, now the creators of Welch's advertising group are communicating with a different sense- taste. As brilliant as this may sound in theory- let them taste the product before they purchase- I cannot wipe the cringe off my face when I think of the germfest laden on some Welch's People magazine advertisement (due out this month) in a doctor's office with sick kids licking the page. Disgusting. Creative idea, poor execution.