What some are calling eco-superficiality, Prada is advertising a new line of eco-friendly clothing for those with a big faux-leather wallet. "The fashion house is fusing the rising consciousness of environmental issues with the complicated, superficial, plastic world. In the video you will see a model dressed as a sprite in an environment where every element of nature is transformed into wearable fashions at the touch of the fairy's hand." (TrendHunter)
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